100KICKS

a product research & strategy studio

We founded 100kicks to deliver culturally-competent design research & strategy so that digital product teams can confidently make product decisions that work for the global majority.

Clients include:

SERVICES

PLAN + RECRUIT

We develop a bespoke research plan that balances business objectives with emotional intelligence. Then we hand-recruit intersectionally diverse participants to ensure our research is as representative as your audience.

USER RESEARCH + ETHNOGRAPHY

We conduct culturally-competent research that creates safe research environments for participants and researchers alike so that we can generate insights that are true and deep. In-person and/or remotely, as needed.

PRODUCT TESTING + PROTOTYPING

We help future-proof your digital products and services for our changing world using contextually appropriate product testing like anthropological futures, design fictions, and in-situ usability studies.

INSIGHTS + STRATEGY

We deliver actionable insights via PDF and short films that are purpose-made for regular use. We can workshop key insights with your stakeholders to help create strategies that are immediately actionable and stand the test of time.